Evolving Systems Acquires Sixth Sense Media for Mobile Marketing Leadership
Bowen Advisors Serves as M&A Advisor to Sixth Sense Media
BOSTON, October 6, 2015 – Bowen Advisors is pleased to announce that Sixth Sense Media, a leading provider of real-time mobile marketing and analytics software headquartered in Durham, North Carolina, has been acquired by Evolving Systems (NasdaqCM: EVOL), a leader in activation, enablement and management of services for connected mobile devices worldwide. With a team led by Paul Johnson, Bowen Advisors acted as the sole financial advisor to Sixth Sense Media and principal shareholder Second Alpha Partners, a New York-based investor in growth and middle market technology companies.
Sixth Sense Media’s industry leading Real-Time Lifecycle Marketing™ (RLM) platform enables mobile operators to innovate, execute and manage highly personalized, interactive campaigns for subscribers and will be used to accelerate Evolving Systems’ push beyond service, mobile broadband and SIM activation into mobile marketing. “By combining SSM’s products with Evolving Systems’ Dynamic SIM Allocation™ (DSA) and Mobile Data Enablement (MDE) solutions, we will provide carriers with a powerful platform that enables real-time marketing campaigns based on highly actionable subscriber data,” said Thad Dupper, CEO and Chairman of the Board of Evolving Systems.
“Mobile marketing is emerging as a very important aspect of operators’ growth strategies,” added Thomas Thekkethala, former CEO of Sixth Sense Media who has joined Evolving Systems as President and a member of the Board of Directors. “Paul Johnson and the Bowen team have a deep understanding of the mobile marketing ecosystem. Their execution enabled us to combine Evolving Systems and SSM to offer new revenue opportunities to mobile operators worldwide.”
“Sixth Sense Media’s acquisition by Evolving Systems demonstrates the growing appetite across all industries to better leverage digital communications channels to engage consumers and drive new sources of revenue,” said Paul Johnson, Senior Advisor and head of Bowen Advisors’ Social & Mobile Commerce practice. “We expect this fundamental trend to accelerate in the next few years and are excited to continue executing in this strategic market segment.”
Click here for Evolving Systems’ press release